Article 1:
http://calvinayre.com/2015/12/16/business/can-daily-fantasy-sports-crack-europe/
Article 2: http://www.bloomberg.com/news/articles/2015-11-06/fanduel-prepares-to-take-its-games-to-europe
Daily Fantasy Sports (DFS) has
taken the United States by storm over the past couple of years. If you have
ever watched an NFL game, you have seen ads by Draft Kings or FanDuel-the top
two providers of the service. This is because part of their success has come
from their ability to shell out cash in the form of advisements to generate
curiosity from viewers. The Seattle Times reports that Draft Kings and FanDuel
spent a combined $200 Million this 2015 NFL Season on advertisements which
enough to get them in the top 10 spenders list. (Seattle
Times) While there has been extreme popularity amongst sports fans for DFS,
regulating bodies are starting to come down hard with regulations to ban the
sites. This is why I believe it is the perfect time for DFS to enter Europe.
The articles mention that Europe has long had a association with
gambling/betting and sports that the United States has not had. There are many
established companies in Europe that offer sports gambling services, but there
is nothing that deals with DFS-style gameplay.
There are two major reasons I believe DFS will eventually
find success in Europe. The first is
their ability to spend outrageous amounts of money on advertisements and
promotions. European football has proven it is a machine that needs the oil of
giant corporations’ money to continue running. These companies keep paying
because they see the benefits of having a giant global audience seeing their
brand. DFS will fit in just fine in this sense. Second, the first article mentions there are 3.6 million people
signed up for the Barclay’s premier fantasy league alone. The same way the
American fantasy football markets transitioned into the DFS markets, so too
will the European fantasy football markets.
What do you think about DFS in Europe? Will it be a million
dollar success or a disastrous flop? For what reasons?
-Cameron Price
I am not to familiar with DFS but after doing some research I found a major reason it could have a set back. It means you pick players from a bunch of different teams. This means you could potentially be barracking for players from other teams that would either directly or indirectly hurt your team. Unlike the States, the loyalty to one's club goes well beyond money. So for that reason, I do not see it being a success over a long-period of time. Though it may still function in Europe because a small hold may be enough for it to turn a profit.
ReplyDeleteFirst, let me say that I think DFS would do quite well in Europe. While obviously I don't necessarily know all of you that well and you do not know me, I am an incredibly avid sports fan with extreme loyalties to all Chicago sports (except for my hatred of the White Sox). I also am someone who has played my fair share of DFS. Rather than my loyalties getting in the way of my DFS player selections, I either choose to bank on the players of the teams I like (not usually the best strategy), or avoid the games to which I have emotional ties altogether. What draws me to play DFS is the added interest I can find in games that I would not otherwise have a rooting interest. For example, there have been days where I would look up what NBA games would be aired nationally on nights where I knew I would be watching anyway, and due to the vast array of daily leagues available, find one that would not interfere with my instinctinve loyalties.
DeleteTo compare to the Champions League, as a Barcelona fan, I could have seen myself joining a "daily" league that consisted entirely of the four Round of 16 matches that happened last week. Because Barca's game was this week, I would likely have had no trouble putting together a team in a league that would be over and paid before Barca's match even began. I think there certainly would be a market for similar daily players even if loyalties trump money to a greater extent in Europe.
I think that Europe should really give DFS a try. We have all seen how tremendously popular it has grown in the US and it is a good way for people to engage in fantasy without having the same team all season. I feel that most European football fans could have some fun with this site. In the US more people watch games when they have money on the line, and I think this would also prove true in Europe. It also causes you to develop new favorite players besides just the ones on your favorite team because they are making you money.
ReplyDeleteWhile European football fans are particularly devout supporters of the clubs they have supported since birth, I do not think that would serve as an impediment to the popularity of DFS in Europe. For starters, trades are just as frequent in European football as sports like American football. So, while fans are loyal to their clubs, they also support an array of players beyond their own clubs. Hannah also makes a great point about the degree of engagement fans have in games that they have money invested in. I see no reason why DFS wouldn't succeed in Europe. There is an enormous market for DFS in Europe and beyond- one that offers far too much promise to not pursue.
ReplyDelete-Ryan Ladell
DFS is something that could be very successful in European futbol. I do not think people's allegiances will get in the way to their betting because in the US Draft kings and fan duel are able to succeed immensely without people's fan allegiances getting in the way. People will either stay away from games with biases or not care. The desire to gamble goes across all cultures and that is why draft kings and fan duel will most likely be able to flourish in europe.
ReplyDeleteDFS is something that could be very successful in European futbol. I do not think people's allegiances will get in the way to their betting because in the US Draft kings and fan duel are able to succeed immensely without people's fan allegiances getting in the way. People will either stay away from games with biases or not care. The desire to gamble goes across all cultures and that is why draft kings and fan duel will most likely be able to flourish in europe.
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ReplyDeleteDFS could be very successful within Europe. DFS is set up in a way that is very similar to regular fantasy. Therefore the idea that European's are so loyal to their teams that they could not possibly choose players from different teams seems to be contradictory to regular fantasy football. This hold true since Europeans are forced to choose players that are not associated with their club for regular fantasy. DFS is stems from regular fantasy but instead you have the possibility of winning money. In conclusion, I believe DFS will have no trouble entering the European football market.
ReplyDeleteDFS would be very successful in European futbol. Fans allegiances would not get in the way of betting. For example, I currently do Fanduel for NFL football games. My favorite team is the Philadelphia Eagles and I knew that their secondary was awful. I would pick receivers that were going against the eagles because I knew I would make money. At the end of the day, I want my team to win. In addition, I would root for the other receivers to get points. Although this sounds crazy, many times it would be a win-win. I would get money for the other team scoring a lot of points and the Eagles would win.
ReplyDelete- Justin Conway
I think DFS would thrive in the European market for several reasons. First of all the culture of gambling is already widely accepted here and isn't frowned upon like in the States. Secondly DFS are much easier to keep track of than season long fantasy. You only need to pay attention to one day to participate and win loads of money. I think it's only a matter of time before DFS enters and dominates the European market not only in football but other sports like Euroleague basketball and rugby.
ReplyDeleteAfter having lived in Barcelona for the past 2 months, I completely concur with your suggestion that DFS should enter Europe immediately. The level of ease that it is to place a bet in Europe makes DFS that much more potentially profitable in this part of the world. Especially for soccer, die hard fans of the sport would love making daily lineups, competing with friends, and also playing for large cash prizes. Europeans are clearly very very in to their football and would thus love to compile a team of players from different real life clubs and follow many games at once as they now have meaning beyond just league standings. I really like the way you wrote this post and used facts to support your reasoning.
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